Thank you for developing such a great SaaS product! You've worked very hard on it, and now it's ready for the public to see. Then what, though? How can you attract consumers to use your product and, more crucially, keep them interested? The finest user onboarding techniques to pique the interest of new users and keep them coming back for more are covered in this tutorial.
What is user onboarding?
The process of teaching new users how to use your product is known as user onboarding. There are many ways to accomplish this, but usually, it entails a mix of instruction and direction.
The objective is to make it as simple and quick for new customers to take full use of your product so they stick with it.
The importance of user onboarding for your business
The last thing you want to do is hold the hands of each and every new user because you already have a lot on your plate. But rest assured that it will be worthwhile in the long run to properly onboard your users.
In addition to lowering customer attrition, it will improve product evaluations, encourage more word-of-mouth advertising, and even increase conversion rates.
In other words, user onboarding is crucial to your company's success.
5 Key elements of user onboarding
Here are the list of some one top 5 key elements of the user onboarding
Awareness
Making sure users are aware of your product is the first step. This can be achieved through marketing and advertising, but it's also critical to have a significant online presence in relevant online groups and on social media.
Determine the issue that your product addresses. Although it might seem obvious, you'd be amazed at how many businesses don't actually do this well.
Customers must fully understand what your product accomplishes and how it can benefit them. Don't be afraid to utilise specific examples in your communication, and be succinct and clear.
Short Sign Up forms
All of us have been there. You locate a product that, in your opinion, is ideal for your requirements, but when you try to sign up, a lengthy, challenging form greets you.
Make sure you need someone's personal information before you even consider asking for it. The form should be as brief as possible.
Just the necessary quantity of information should be requested. Allow users to sign up using their social network accounts, if you can. This will speed up and simplify the process considerably.
However, not everyone will have success with this recipe.
Onboarding Emails
The user onboarding process should begin as soon as they sign up for your product. Sending them an email is the first thing to do.
This email ought to welcome the consumer to your product and provide a quick rundown of its functions. A call to action that motivates them to start should also be included.
Make sure to address the user by name and customise the email. They will feel loved and respected as a result, which will increase their likelihood of staying.
Tour of the product
When a consumer has successfully registered for your service, it is time to walk them through the product. They will have a better understanding of how your product works and what they can accomplish with it after reading this.
Begin by demonstrating the fundamentals to the user. how to navigate about the UI, how to get back to the homepage, and any other relevant information.
Then walk them through how to make use of your product. In this section, you will go into the nitty-gritty details of how your product operates.
Onboarding Progress
It is essential to provide the user feedback management tool as they move along in the onboarding process and let them know how they are performing.
This can be accomplished with the use of a straightforward progress bar that notifies the user of the current step they are on as well as the total number of steps still to be completed. You can also choose to give a concise description of each step so that consumers are aware of what to anticipate at each stage.
This will assist users in remaining motivated and on track, as well as provide them with the knowledge that they are making progress. It is also a good idea to include a call-to-action at the end of each phase so that users are aware of the next action that they should take.
Once the user has finished the onboarding process, it is important to remember to congratulate them on their success. They will have a sense of accomplishment as a result, which will motivate them to continue using your product.
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