. Customer feedback is the quickest way to gauge your company’s popularity with potential customers. It’s also a crucial indicator of how customers enjoy their experiences and feelings about their interactions with you. At the touch of a button, customers can read your history online and see the most popular questions people have asked. How do you leverage that data to keep growing your business? These standard best practices for customer feedback management will help you succeed. Why is Customer Feedback Management Important? Meeting your customers’ expectations is the lifeblood of any business. A customer feedback strategy will help you align your improvement efforts and user experience to achieve the desired outcome. But feedback means little by itself, and you need to attach an apparent action item to your customer feedback to drive progress. It is the process by which you can organize, collect, and implement the feedback you receive. Start with these four best practices for cu